Alpha Beta

Before Alpha Beta was the name of a store, it was the name of a marketing concept used in grocery stores founded by Albert and Hugh Gerrard. It referred to organizing the groceries in the store in alphabetical order. The Gerrards applied this idea to their flagship grocery store, Triangle Grocerteria, in 1915. Then in 1917, they opened the first Alpha Beta store in Pomona, in eastern Los Angeles, California.

With a slightly distressed brim and crown fabric, this hat will add just the right amount of edge to your look. For a quick and easy outfit pair it with your favorite jeans, and a sports tee.

• 100% pre-shrunk cotton twill
• Soft crown
• 6 sewn eyelets
• 6 stitched rows on the brim
• 6-panel unstructured cap with a low profile
• Seamed front panel without buckram
• Adjustable hook and loop closure