In 1954, Frank and Donald Thomas patented the flame broiler in their parent company General Equipment Corporation and started their own restaurant in Indianapolis, Indiana. In 1957, they opened their first Burger Chef.
Burger Chef spread across the United States, following a strategy of opening outlets in smaller towns. By 1972 its number of locations (1,200) was surpassed only by McDonald's (1,600). They offered a double burger, called the Big Shef, and later the quarter-pound hamburger, Super Shef. Subsequently, they added the Works Bar, where customers added their own toppings to hamburgers.
In 1968, General Foods Corporation purchased the chain and continued its rapid expansion. At the time of the purchase by General Foods, Burger Chef had 600 locations in 39 states. By 1969 international expansion was underway with General Foods building ten Burger Chef outlets in Australia. The expansion would end in 1975 with a $1.3 Million loss. It was stated that Australians disliked the limited burger based menu as compared to a Milk Bar. The chain had two mascots: Burger Chef and Jeff (the chef's juvenile sidekick). In the early 1970s, the chain introduced the Funburger and the Funmeal, with packaging that included stories about Burger Chef and Jeff's adventures and friends (including the magician Burgerini, vampire Count Fangburger, talking ape Burgerilla, and Cackleburger the witch), with riddles, puzzles, and small toys. When McDonald's introduced their Happy Meal in 1979, the chain sued, but ultimately lost.
In 1982, General Foods sold Burger Chef to the Canadian company Imasco, which also owned Hardee's, for $44 million. Imasco converted many locations to Hardee's restaurants and let franchises and locations near existing Hardee's locations convert to other brands. Remaining restaurants that did not convert to Hardee's or new names and branding simply closed.
Hardee's brought back the Big Shef hamburger for a limited time in 2001, 2007, and 2014 at some Midwestern locations.
With a slightly distressed brim and crown fabric, this hat will add just the right amount of edge to your look. For a quick and easy outfit pair it with your favorite jeans, and a sports tee.
• 100% pre-shrunk cotton twill
• Soft crown
• 6 sewn eyelets
• 6 stitched rows on the brim
• 6-panel unstructured cap with a low profile
• Seamed front panel without buckram
• Adjustable hook and loop closure