KMOX - St. Louis, MO

KMOX was started in the early 1920s by a group of businessmen who formed a company known as "The Voice of St. Louis, Inc." The station's owners wanted KVSL, for "Voice of St. Louis." The owners also applied for KMO, with MO the abbreviation for Missouri, but those call letters had been in use by another station since 1922, KMO in Tacoma, Washington. KMOX signed on the air on December 24, 1925. The "X" was added because the starting date was Christmas Eve, or Xmas Eve. A local legend states the call letters mean Kirkwood, Missouri On Xmas.

This Gildan Unisex Basic Softstyle t-shirt is made of a thicker, heavier cotton, but it's still soft and comfy. And the double stitching on the neckline and sleeves add more durability to what is sure to be a favorite!

• 100% ring-spun cotton
• 4.5 oz/y² (153 g/m²)
• Pre-shrunk
• Shoulder-to-shoulder taping
• Quarter-turned to avoid crease down the center

Size guide