WZMF - Milwaukee, WI

WZMF - Milwaukee, WI
WZMF - Milwaukee, WI
WZMF - Milwaukee, WI
WZMF - Milwaukee, WI

American Retro Apparel


The 98.3 frequency was home for many years to WZMF, which signed on the air in July 1966. At its inception, the station aired a "middle of the road" format. WZMF was located in a small house on Shady Lane in Menomonee Falls.

WZMF's pop music programming eventually became more experimental, and the station evolved into a freeform progressive rock format by October 1968, one of the first stations to do so in the midwest. The station was moderately successful with the format for the next eleven years, pushing rival WTOS into a different format and staying competitive with leading rocker WQFM. When WISN-FM switched from beautiful music to rock as WLPX in January 1978, immediately becoming a ratings success, WZMF began to tighten their format, amid protests from the station's on-air staff, and ratings dropped.[1]

WZMF was sold and went silent on March 23, 1979 after playing its last 3 songs, "Not to Touch the Earth" by The Doors, "American Pie" by Don McLean, and the National Anthem by Jimi Hendrix.

This Gildan Unisex Basic Softstyle t-shirt is made of a thicker, heavier cotton, but it's still soft and comfy. And the double stitching on the neckline and sleeves add more durability to what is sure to be a favorite!

• 100% ring-spun cotton
• 4.5 oz/y² (153 g/m²)
• Pre-shrunk
• Shoulder-to-shoulder taping
• Quarter-turned to avoid crease down the center


Size guide

  S M L XL 2XL 3XL
Length (inches) 28 29 ¼ 30 ¼ 31 ¼ 32 ½ 33 ½
Width (inches) 18 20 22 24 26 28